Branded Entertainment and Product Placement

quantifying the value of brand integration with standardized measurement methods

As the branded entertainment industry increases and matures, marketers will look for greater accountability and transparency. Our technology is uniquely positioned to help monitor, evaluate and provide ROI insight into branded entertainment initiatives.

The branded entertainment valuation platform, developed with leading industry consultants and now widely accepted, takes into account not only the on-screen quantitative performance of a brand or logo but also the type of integration. The methodology is designed to reward and encourage creative integration that sends positive brand messages.

Our goal is to…

• demonstrate the monetary value of Product Placements
• verify the amount and quality of the product integrations
• optimise the integration of products and increase the value
• convince advertisers of the added value of Product Placement

The core of our product is our ability to measure on-screen brand exposures on a world-wide basis. Via automated processes we are able to analyse and report branded entertainment placements across 2 key parameters:

• The Branded Exposure is the quantitative on-screen performance of a brand or product. It is measured across 4 distinct criteria: Size, Location, Duration and Number of impressions
• The Product Integration is the qualitative performance of the product and is measured across 7 different criteria which include different ways of active and passive use in programs and audio references.

The results of our analysis provide a new level of evidence based accountability for branded entertainment by offering an irrefutable means of quantifying brand exposure in broadcasts.
But most of all provide transparency and security for customers, and gain new insights and recommendations to maximise their marketing investment.

Want a demonstration?

If you would like to know more about our methodologies and project opportunities, or you would like a brand analysis demonstration, please complete the form below.
A member of our sales team will contact you.

Thank you for your interest.