As the branded entertainment industry increases and matures, marketers will look for greater accountability and transparency. Our technology is uniquely positioned to help monitor, evaluate and provide ROI insight into branded entertainment initiatives.
The branded entertainment valuation platform, developed with leading industry consultants and now widely accepted, takes into account not only the on-screen quantitative performance of a brand or logo but also the type of integration. The methodology is designed to reward and encourage creative integration that sends positive brand messages.
Our goal is to…
The core of our product is our ability to measure on-screen brand exposures on a world-wide basis. Via automated processes we are able to analyse and report branded entertainment placements across 2 key parameters:
The results of our analysis provide a new level of evidence based accountability for branded entertainment by offering an irrefutable means of quantifying brand exposure in broadcasts.
But most of all provide transparency and security for customers, and gain new insights and recommendations to maximise their marketing investment.
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