Media Cockpit

Cross-Medial Active Campaign Management

As an advertiser you receive numerous and detailed reports about your media activities from several media partners. Often these are based on different data sources, delivered in various formats and need to be scrutinized in order to make sense of it and gain new insights.

An overall control and the targeted customer specific analysis of the data, however, are very rewarding and involve high-efficiency and cost-saving potential. With the Media Cockpit you have the ultimate control virtually at your fingertips.

The Media Cockpit is an online Platform which allows your media specialists to:

• individualize and filter relevant information,
• control and adjust media campaigns,
• monitor and control your media partners.

The Media Cockpit can be designed individually for any type of media, which makes it ideal for Cross-Medial use.

E.g. Online:
Online Advertising is the fastest growing advertising medium in history. This situation presents companies with significant challenges in the management and control of their media budgets.
In the Media Cockpit we supply you with an independent proof of delivery of your online advertising campaign using certifiable data on quality and performance of display and video advertising. In a dynamic market with a wide range of performance indicators and parameters, the media cockpit offers:

• automated monitoring and reporting,
• transparency of planning performance and practices of media partners,
• benchmarking of products, campaigns and advertising platforms
• indicators for effectiveness and efficiency potentials

Discover the benefits of the many functions of the Media Cockpit and see for yourself how Media CAN be transparent.